Categories
SEO

SEO Tips To Get Your Website Listed In Google News

Numerous websites develop fantastic news article on a usual basis but the audience which it attains is very low because it is not crawled by Google News portal. Google News is known to be the computer-generated search engine that gathers & aggregates news headlines and stories from about 50 thousand sources spanning all over the world. After that, Google shows them on the basis of user interests and preferences or else through the search filtering. Some websites got chosen by the Google news compared to others because they seem to publish huge quantity of helpful and strong content written by plenty of authors belonging to various categories. Here are tips for making your website to get listed in the Google News.

URL Structure

Every Post which you publish must have a distinct URL and it must include 3 digits but does not display any year or date. The 3-digit number can be incorporated anywhere within the URL but you need to add core keyword within the article URLs to avail additional ranking for your website boost.

Originality & Readability

Content needs to be accurate & developed personally by you to avail SEO benefits. If your website has a combination of aggregated and self-generated content then you have to clearly differentiate it from others, otherwise, none of them will be listed in the Google News. The created content has to be well-written with the void of adequate distractions like videos, adverts etc. Furthermore, make sure that your content passes through basic grammar checks prior to submitting with the Google news.

Include Keyword-Rich Headlines

Your headline must make an assurance to the reader. If you provide an apt topic then your news story will be preferred by Google & other journalists who can maximize your article reach among visitors. It is important to create a clear, compelling and accurate headline. To achieve this, you can take a cue by visiting search engines. While writing headlines, you need to follow some important points like:

The headlines must have appropriate keywords
The headlines must be highly attractive & pique the interest
It must be news friendly and professional
Post Regularly

In order to increase the chance of your website being preferred by the Google news, you need to submit a news article on a regular basis. Furthermore, you have posted something new frequently. Always post something newsworthy and new to make your site preferred by Google News. You can also consider Seo Services to get high-quality content.

Have Several Authors

From Google’s point of view, having numerous authors is considered as the powerful sign that your website indicates a professional firm instead of a sole proprietorship. Thus to a greater extent, it is possible to have at least a minimum of 3 to 4 contributors or authors. The authors must be real human beings and should not be an anonymous person or ghostwriters. Google wishes to view transparency in everything like contact information, pictures and must be associated with Google Plus page.

Set-Up Authority With The Blog Post

Google seems to be highly strict with the content it prefers for the News. Not each and every article is considered to be news-related. However, Google is highly passionate about the updated, timely stories so you have to prove to Google that you are strictly adhering to its guidelines before posting your news article. You have to set up authority with the blog. As authority will connect your site with several other user-friendly web pages and sites that link back with yours.

Content Types

As you consider the content need to be timely, appropriate and hence have perceived interest towards the Google News audience. There is some content which does not fall under this area that includes information-only content, job adverts, tips & advice, similar to share prices and weather conditions.

Structured Content

It is vital to follow an appropriate structure for the articles. Moreover, it is essential to denote the tags, category and publish date prior to submitting the article. Make use of the image which can be displayed at the SERPs & drive CTRs, comment section and non-intrusive sharing buttons which drives massive engagement of traffic.

Conclusion

Now you might have seen the probability of making your website connected with the Google news so it is the right time for getting into action & apply effective rules which are included above. By considering these tips, you are sure to make your website to list on the Google news easily.

Categories
Business SEO

How to Find the Right SEO Service for Your Business

These days, search engine optimization is the big talk among online businesses. Although there are multiple ways in which you can enhance the popularity of your business, SEO is, without doubt, the most effective option. However, not always SEO services offer you exactly what you need. Since this service can cost a bit, you need to be absolutely sure that you are using the services of the right company. If you are having trouble finding the right SEO service for your business, here are some tips that you can consider.

Get Referrals

Remember, you are not the only online company looking for SEO services. All online businesses require this service in order to function efficiently. So, talk to your friends in the industry to get an idea about reliable service providers. Of course, this does not mean that you should talk to your rivals. Talk to those who sell a different product than yours. It is important to talk to several individuals in order to make the right decision. If you base your final decision on one single referral, things can go wrong since that person’s views can be biased.

Read Magazines

If you are an entrepreneur, it is highly important for you to read business magazines and journals. You need to stay updated on what is happening in the business world. The best way to get access to up to date information is through business magazines. These types of magazines include advertisements of best SEO services in the country. Since these magazines are well-reputed, you can be assured that the companies advertised on them are trustworthy. However, remember that these magazines do not contain enough information. So, if you have any doubts or queries, give the company a call.

Surf Online

The best way to find information and contacts in the current era is through online resources. If you are looking for a reliable SEO service, then start your research online. Before you can find suitable contacts, you can do a bit of research on search engine optimization itself. This way, you will be more enlightened about what exactly you are looking for. Once you know your needs, look for a company that caters to your specific requirements. This way, you will be able to create a good partnership. Moreover, these websites will also enable you to get access to customer testimonials. This way, you will be able to learn about the quality of service beforehand.

Use a Phonebook

No, this method is still not outdated. Of course, if you take a dusty old phonebook, you will not be able to find an SEO category! So, you need to look for recently updated phonebooks. The best benefit of these books is that they include dozens of contacts within a few pages. But remember that they do not contain much information. So, you need to call them up before you make the final decision.

It does not matter which of the above methods you resort to. As long as you do the required research, you will be able to find the right service provider for your company.

Categories
Digital Marketing SEO

Marketing Tips for Small Businesses

Running a small business? Then there are several marketing tips to follow:

Make Content Visually Appealing

Content is the bedrock of many modern marketing campaigns. If your content is bad, the entire campaign is at risk for failing. So the content you publish must be unique. More importantly, it has to be very visually pleasing. Web users are immediately attracted to visual imagery. So, make sure the content you publish has great graphics. Occasionally publish infographics and Slideshare presentations as well. Visuals are the best way to grab attention so you should never ignore this aspect of creating content.

Organize a Local Event

Most small businesses focus sales around a certain locale. If your target audience is limited to a certain city or a suburb, you should conduct local events to attract more customers. Local customers trust local businesses. If your business has a physical presence in the locality, your company will definitely attract more attention from the intended audience. So, do a free giveaway or a cookout in your local area to raise awareness of your brand. You can launch a more sophisticated campaign with a marketing agency Melbourne, Sydney or your local area.

Prioritize User-Generated Content on Social Media

You can spend thousands of dollars promoting your product on Facebook or Twitter. But in the end, what really matters is user-generated content. Such content appears more authentic than formal advertisements companies produce. More important, user-generated is essentially word-of-mouth marketing, the most powerful type of marketing out there. Aim to get your social media followers to create their own content using your products. For example, if your business sells umbrellas, users can post photos with your umbrellas at quirky locations. You will have to provide incentives to users to create this type of content. The most common incentivize is a loyalty program where Facebook likes or shares can generate bonus points.

Make Videos

You don’t have to hire a director and a film crew to make videos for a company. You can do it using low-budget animation software. Make videos relating to your products. You can make animated infographics, which are a very low-cost way of making videos. You can also ask customers to submit their own videos. Think of innovative and affordable ways to generate video content with viral potential. The video is one of the most powerful marketing tools out there and there’s nothing saying your small business cannot benefit from it too.

Target Smartphone Users

Do not miss the immense opportunity to sell to a largely mobile-oriented audience. More and more Australians are now purchasing products using handheld devices. Mobile shoppers are especially important to small businesses. So, don’t wait to make your website mobile responsive. Additionally, your business can launch a mobile app as well to keep customers engaged.

Finally, focus on social media to create brand awareness. Use Facebook, Twitter or other appropriate channels to generate interest in your products or services. Focus on the channels with the best ROI. If you follow these steps, your marketing plan will be immensely better.